Name links for the team
The internal name should explain the partner, offer, or placement. Visitors see the slug, not the internal name.
Use campaigns consistently
Choose a short campaign name and reuse it across related links. Campaign filters then show every placement connected to the same launch or partner.
Record operational context
Use internal notes for terms, placement details, review dates, and the person responsible for the relationship. Never store passwords, private keys, or payment information.
Plan for offers that end
Add an expiration or click limit when appropriate, then choose a useful fallback destination. Visitors should reach a relevant page instead of a dead end.